Strategy 1. Streamlined Distribution. A Vertically Integrated Approach.

Construction projects require vendors to source materials. More often than not, vendors face supply chain issues, pricing volatility, quality issues, procurement complications, etc. Eventually many layers of brokers and middle men increase the bottom-line through additional fees and mark-ups. GloGreen Global solves this with a strategic approach of “eliminating middlemen'' at every level of the real-estate industry.

Primarily, every factory will be restricted to a production territory of a 100-mile radius. This reduces all the environmental issues from transportation. Because real-estate development is local due to licenses, permits and regulations, each factory acts as the licensed architect, engineer, and contractor. Every factory will own the necessary licenses to produce the plans, stamp them, and finally perform the construction in a territory.

Strategy 2. Valuation: Safeguarding Earnings

Without having to pay the profit of those intermediaries, (architects, engineers, contractors) the developer is opportuned to build their development at cost which is an average economy of 40%. The factory will hire and train directly the same employees (architects, engineers, project managers, labors...) of those firms, while able to increase their salaries.

Thus, the factory is more like a tool that will entitle, build, and manage every project at cost per the licensee structure. The developer (owner of the factory) then begins to generate revenue through the real estate that is created with his tool. All buildings built by the factory are considered a for-profit company. The factory itself remains a non-profit by definition.

Strategy 3. Globalization and Collaborative R&D

All licensees of GloGreen Global  will benefit from the continual research and development performed in the Glogreen Global Laboratories. Best practices, technologies, and ideas from all over the world will be made available to all participants of the GloGreen ecosystem. Every innovation created and certified by GloGreen Global will be implemented for free into each factory.

For example, a new HVAC technology created in Lagos, Nigeria can be tested in Paris, France that same week and implemented in Kansas, USA. This can all be done within a short period of time thanks to the simultaneous interoperability of each factory. All of this will be paid thanks to the license fee that GloGreen Global will charge after the building is finished as silent partner and not vendors.

Strategy 4. Proprietary Materials

Developers are distinguished within the construction marketplace by the number of proprietary technologies they have created. All future proprietary systems and products developed by GloGreen will be made available to licensees, providing the main edge against other competitors. At this time, GloGreen has already developed its own materials and construction technologies that can be produced locally everywhere in the world, with minimal carbon footprint.

Strategy 5. Decentralized and Autonomous Partnerships

While centralizing research and supply chain management is a major part of our strategy, becoming a global developer is not GloGreen’s intent. Every region on our planet has its own construction trials and tribulations—not to mention cultural design appeals—and that region’s developers represent the best means to meet those needs. Instead of acting as a global director overseeing every product, GloGreen will work collaboratively with autonomous developers from all over the world and lean on their knowledge and experience in the irrespective territories. Their familiarity with the region’s market, environment, governments, and politics will aid in the advancement of revolutionizing construction world-wide, not just in developed nations.

Our goal is to empower a new generation of construction and not control it. A tool/engine to the local communities of this world.

Strategy 6. Ethics Through Licensing

The current construction market provides fewer and fewer protections for the most vulnerable of its participants, the common, everyday consumers. While a home owner or investor can always choose a different contractor, contractors are disincentivized to do a great job with new materials and ideas. This is because building something that lasts for generations will not net them a lucrative repair job in ten years.

GloGreen’s licensing strategy is the key to defeating this culture by holding developers to an “automated-decentralized” level of accountability, without any responsibility to each other. Currently, developers are free to perpetuate the status quo in order to short-sightedly chase higher profit margins, at the expense of innovation, cooperation, and better cities and buildings for the people that we all share the planet with.

By agreeing to a license for the use of Glogreen facilities and technologies, developers are able to win more contracts and build at lower cost, ensuring higher profit margins, all the while adhering to a code of ethics and standards embedded in the license agreement itself. By creating a “leverage” through the cost, the quality and the governance that the license will procure, we will be able to bring an automated degree of ethics and responsibility to an otherwise morally bankrupt system.